ap² x Design Fiction
Exploring future behaviours through a systemic lens.
In partnership with Anouck Rayé, Futurist and Designer.
Our model
Traditional approaches
Trying to reduce uncertainty
- Limit yourself to one vision
- Predicting a probable future
- Analyze the competition
Design Fiction approach
Turning uncertainty into opportunity
- Expand the field of possibilities and cultivate our imagination
- Conceive new ideas that respond to possible futures
- Back-casting to act in the present
Examples of our work
Postcards from the future
To immerse throughout the process
Scenarios
Explore the implications of a potential future
Fictions
Projecting and communicating through fictions
Who we are
Anouck Rayé
Futurist and Designer
Adelaide Vinay
Anthropologist
Kris White
Behavioural Psychology specialist
Recent projects
